Fendi

DIORELLA BRAND EDIT

The Roman Art of Innovation and Elegance

Discover Fendi＋

A closer look at the house

01 | THE HOUSE

Founded in 1925 in Rome by Adele and Edoardo Fendi, the house began as a family-run leather and fur atelier. Over time, FENDI became an emblem of Italian craftsmanship, creativity, and modern femininity. The brand’s evolution under visionary designers — most notably Karl Lagerfeld — redefined luxury through bold experimentation and unmistakable Roman sophistication.

02 | DESIGN LANGUAGE

Vintage FENDI pieces capture the maison’s essence: refined craftsmanship, playful innovation, and timeless design. From the beloved Baguette Bag and Peekaboo, to vintage monogram canvas and signature gold hardware, each creation tells a story of artistry and confidence.

03 | DIORELLA VIEW

To own a vintage FENDI is to celebrate heritage with a contemporary spirit — where every detail whispers the elegance of Rome and the daring heart of modern luxury.