Published: 2024-11-14
Media source: STARSHK
Hong Kong's growing vintage movement has been fuelled by rapid expansion in the pre-owned luxury market. Many shoppers travel to Japan to hunt for special pieces; this Christmas, Diorella.me brings authenticated Japanese vintage designer goods to Hong Kong.
A new Lee Tung Avenue boutique opened in Wan Chai on 7 November 2024, offering well-made designer classics at approachable prices. These pieces gain a new life and help customers express personal taste rather than simply follow trends.
Most vintage shopping and sourcing services in Hong Kong still operate online. Diorella.me was the city's first vintage boutique inside a shopping centre, allowing customers to inspect Japanese-authenticated pieces before buying. Its extensive selection saves time while supporting a more sustainable approach to luxury.
The term 'chūko' comes from Japanese and means pre-owned. In luxury fashion, it often refers to vintage designer goods. Many pieces from the 1970s to 1990s were created under the direct influence of their houses' founding designers, carrying distinct ideas and stories.
Diorella.me selects works connected to those original creative visions. By presenting each house's history and context, it helps customers choose pieces with a story, confidence and individuality.
➢ Tsuen Wan: Shop UG08, Citywalk
➢ Telephone: +852 9888 7295
➢ Whatsapp : +852 9888 7295
➢ Opening hours: Mon–Thu 12:00–20:00;
Fri–Sun and public holidays 12:00–21:00
➢ Tsim Sha Tsui flagship: Shop 111, Level 1, Mira Place One
➢ Telephone: +852 6131 7336
➢ Whatsapp : +852 6131 7336
➢ Opening hours: Mon–Thu 12:00–20:00;
Fri–Sun and public holidays 12:00–21:00
➢ Wan Chai: Shop G07, Lee Tung Avenue
➢ Telephone: +852 9558 8471
➢ Whatsapp : +852 9558 8471
➢ Opening hours: Mon–Thu 12:00–20:00;
Fri–Sun and public holidays 12:00–21:00
Official website: https://diorella.me/